Thursday, May 28, 2009

CLOUT MALIBU CROSS CREEK STORE GRAND OPENING

(Malibu, CA) May 27, 2009 --- Clout Malibu will celebrate a Grand Opening of its second flagship location in the heart of Malibu at the Cross Creek village on Friday June 19, 2009. The Clout Cross Creek store will feature the exclusive Clout Apparel Collection for men and women: board shorts, tee shirts, sweatshirts, hats, women’s tops, sweat pants and Clout accessories. The store will also showcase the "best of the best" surf/skate/sport brands in the industry including Van's, RVCA, Nike, Uggs, Naish, Elwood Denim, Channel Islands and Roberts Surfboards, Hurley, Converse, Keep Me and Dakine.

“We are thrilled to launch Clout into another Malibu retail location to build upon our local customer base in Zuma Beach,” said Robert ‘Cape’ Capener, the president of Clout. “We are super-stoked to launch the newly designed Clout branded collection that will feature the new Clout Malibu logo, inspired by Point Dume and the local surf breaks, Big Dume and Little Dume.”

The Grand Opening celebration will start on June 19th, at 6:00 pm at the new Cross Creek location ( - a few doors down from the Malibu Theater. Friday night's party will feature tasty tacos, drinks and live entertainment and the party will roll through the entire weekend with a series of fun events at the store. The Grand opening will be promoted by Sicky Dicky Productions and sponsored by Hurley and Vans.

Clout Malibu also announced a unique marketing partnership with the Los Angeles Dodgers baseball team to promote the Dodgers this summer. A series of themed billboards, lifeguard towers and phone kiosk posters around Southern California will feature local Clout Rideshop sponsored surfers Warren Metcalfe, Conrad Carr and Dillon Perillo on their way to surf legendary Surfrider Beach, carrying surfboards and wearing Dodger blue. The “This Is My Home,” and “Dodgertown” national and local campaigns will be shown on over 40 billboards throughout Southern California.

About Clout

Over 10 years ago, deep in the heart of Malibu, Clout started as a small surf shop and quickly developed into a local Malibu surf and skate institution.
Clout has always employed and supported young, progressive teens from the local community, establishing its reputation as a renegade source for youthful expression and influence.

Clout is celebrating over 10 years of support for countless surf and skate sessions and parties, putting the shop’s people and resources behind the Malibu lifestyle.

www.cloutmalibu.com
For more information, please contact “Cape” at (310) 457-1511 or cape@cloutmalibu.com

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